The ‘Hwangbu League’ KBL is building a foothold for revitalization with the 2022-23 season.
The total number of spectators for the 2022-23 SKT A-Dot Pro Basketball, which completed a long run of about 7 months, was 687,303 (regular 599,572 playoffs 87,731), before the pandemic, 868,567 in the 2018-19 season (regular) 763,849 in the league and 104,718 in the playoffs) recovered to 80% of the level.
The total admission revenue of the 10 clubs exceeded 8.6 billion won, exceeding the previous record of 7.2 billion won in the 2018-19 season, a record high. As a result, professional basketball has gained more momentum from the Re:bound KBL 3-step revival strategy that has continued since last season.
This season’s professional basketball has been a box office hit amid great interest from fans with hot ranking fights throughout the regular game and all-time great matches by teams advancing to the championship match. The number of regular game spectators completely escaped from the aftermath of Corona 19 and recorded 599,572, a whopping 114% increase compared to last season (280,609). Although it fell short of the 2018-19 season (763,849 people) just before the pandemic, it was close to the 80% level. Even in the playoffs, 87,731 spectators visited the gym, completely escaping from the sharp decline since the 2018-19 season (104,718).
The total number of spectators for the playoffs was 87,731, a 55% increase compared to last season’s playoffs. The championship match between Anyang KGC and Seoul SK, which went to the 7th game in 14 years and played an all-time great match, sold out 6 consecutive games from the 2nd to the 7th game, and the 7th game attracted the most spectators this season (5905). The total number of spectators for the championship match was 37,059.
The integrated marketing platform business, which KBL introduced for the first time in domestic professional sports from the 2020-21 season and has been operating for the third season, also achieved remarkable results.
120,000 new members joined this season alone, and currently has 280,000 members. In addition, the average number of visitors per day increased by 27% compared to last season, and average page views per day also increased by 22%. The interest of members is also steadily rising, with the average length of stay per day increasing by 25%. Through an integrated marketing platform, KBL not only provides simple information, but also holds various events such as KBL Draw, Challenge, Fantasy, Polls, and App Event for members, and provides entertainment to increase satisfaction. 바카라사이트
The most notable achievement since the introduction of the integrated marketing platform is the increase in admission revenue. This season’s admission revenue exceeded 8.6 billion won, the highest ever. The previous record was 7.2 billion won in the 2018-2019 season. In this season, the regular game exceeded 7.3 billion won, the highest ever, and the total admission revenue, including the championship match, which was sold out every day, recorded 8.64 billion won. In addition, by analyzing consumption patterns through the KBL integrated marketing platform and carrying out customized marketing tailored to the characteristics, the ratio of paying spectators was raised to 90%, and the unit price per customer was raised to 12,566 won.
The KBL store, which sells KBL and club MD products, has also been more active. In particular, KBL Friends’ own character, ‘Gong-A-Ji’, gained great popularity, and even 500 Gong-A-Ji dolls were sold out within 5 minutes. KBL plans to continue its popularity by launching a new Gongahji character in June.
KBL plans to continue to hold various events with 10 clubs through an integrated marketing platform and increase customer satisfaction through active customized marketing.